Tease Marketing, Intensity and your email marketing

Tease Marketing, Intensity and your email marketing

If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest. The challenge is no...

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How Relevant Is My Email?

How Relevant Is My Email?

As marketers, we understand that the email we’re sending must be intriguing, relevant, and desirable. And as the holidays approach, consumers expect to receive more emails and brands sure plan to send it (woo!). But we have to remember that email is supposed to be a...

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