5 Tips for writing effective emails

5 Tips for writing effective emails

1. Write a meaningful subject line. Before you hit “send,” take a moment to write a subject line that accurately describes the content, giving your reader a concrete reason to open your message. A vague or blank subject line is a missed opportunity to inform or...
How Relevant Is My Email?

How Relevant Is My Email?

As marketers, we understand that the email we’re sending must be intriguing, relevant, and desirable. And as the holidays approach, consumers expect to receive more emails and brands sure plan to send it (woo!). But we have to remember that email is supposed to be a...
How To Maintain Brand Standards in Your Email Designs

How To Maintain Brand Standards in Your Email Designs

Keeping a brand experience consistent across all marketing touch points is a crucial component of cultivating an engaged user base. And one of the more important transitions a customer or prospect makes is from an email to a website. This responsibility lies primarily...
Tips For A Successful Holiday Email Program

Tips For A Successful Holiday Email Program

Marketing departments often find themselves in a frenzy during the holiday season as teams are tasked to get the most ROI out of all marketing program. And this time of year can be highly profitable as consumers’ pocketbooks are wide open. However, some email...
6 Steps To Convert Email List Into Brand Promoters

6 Steps To Convert Email List Into Brand Promoters

Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software such as stayintouch makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked...