How To Maintain Brand Standards in Your Email Designs

How To Maintain Brand Standards in Your Email Designs

Keeping a brand experience consistent across all marketing touch points is a crucial component of cultivating an engaged user base. And one of the more important transitions a customer or prospect makes is from an email to a website. This responsibility lies primarily...
Tips For A Successful Holiday Email Program

Tips For A Successful Holiday Email Program

Marketing departments often find themselves in a frenzy during the holiday season as teams are tasked to get the most ROI out of all marketing program. And this time of year can be highly profitable as consumers’ pocketbooks are wide open. However, some email...
6 Steps To Convert Email List Into Brand Promoters

6 Steps To Convert Email List Into Brand Promoters

Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software such as stayintouch makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked...
4 stages of Inbound Email Marketing

4 stages of Inbound Email Marketing

The 4 stages of inbound email marketing There are four basic actions that make up the inbound email marketing model: 1. Attract This one seems simple, right? You want to attract lots of people to your website. While partially true, it comes with a caveat: inbound has...