Objective: Reaching Existing and generate more business & reach new Clients Challenges: 1) No Organized Database 2) Non-Technical Team 3) No System Solution: A 60 year old company has a very unorganized database. We did the following to get things in order.
For Existing Clients
  • Organize existing database who has traveled with you in the past
  • Clients who had done only ticketing book should be targeted with a strong COMBO PACK ( Ticket + Hotel) and vice-versa
  • Client who had travel to a foreign country should be targeted for other foreign country tours.
  • Regular Festival Mailers
  • Regular Event Update
  • Regular Offer Mailers
For New Clients
  • Opt-In Mailers
  • Regular Offer Mailers
  • Regular Event Update
  • Regular Festival Mailers
Results:  For Existing Clients
  • Annually they were able to get 15% additional business from existing clients
For New Clients
  • Viewership of 11% at the end of first year
  • 3% of new clients added