Tease Marketing, Intensity and your email marketing

Tease Marketing, Intensity and your email marketing

If there ever was such a thing as an “opt-in for life”, it is well in the past. Permission Marketing has been silently replaced with its brother; tease marketing, continuously building on a brand relationship based on mutual interest. The challenge is no longer just...
How Relevant Is My Email?

How Relevant Is My Email?

As marketers, we understand that the email we’re sending must be intriguing, relevant, and desirable. And as the holidays approach, consumers expect to receive more emails and brands sure plan to send it (woo!). But we have to remember that email is supposed to be a...
How To Maintain Brand Standards in Your Email Designs

How To Maintain Brand Standards in Your Email Designs

Keeping a brand experience consistent across all marketing touch points is a crucial component of cultivating an engaged user base. And one of the more important transitions a customer or prospect makes is from an email to a website. This responsibility lies primarily...
Tips For A Successful Holiday Email Program

Tips For A Successful Holiday Email Program

Marketing departments often find themselves in a frenzy during the holiday season as teams are tasked to get the most ROI out of all marketing program. And this time of year can be highly profitable as consumers’ pocketbooks are wide open. However, some email...