How Relevant Is My Email?

How Relevant Is My Email?

As marketers, we understand that the email we’re sending must be intriguing, relevant, and desirable. And as the holidays approach, consumers expect to receive more emails and brands sure plan to send it (woo!). But we have to remember that email is supposed to be a...
How To Maintain Brand Standards in Your Email Designs

How To Maintain Brand Standards in Your Email Designs

Keeping a brand experience consistent across all marketing touch points is a crucial component of cultivating an engaged user base. And one of the more important transitions a customer or prospect makes is from an email to a website. This responsibility lies primarily...
Tips For A Successful Holiday Email Program

Tips For A Successful Holiday Email Program

Marketing departments often find themselves in a frenzy during the holiday season as teams are tasked to get the most ROI out of all marketing program. And this time of year can be highly profitable as consumers’ pocketbooks are wide open. However, some email...
7 Ways for Writing Catchy Email Subject Lines

7 Ways for Writing Catchy Email Subject Lines

Email subject lines are crucial. Why? Because people do judge newsletters by their subjects. And here’s the bombshell: 30% of email recipients decide whether to open an email simply based on its subject line. And 69% of email recipients report email as spam based...
6 Steps To Convert Email List Into Brand Promoters

6 Steps To Convert Email List Into Brand Promoters

Customer acquisition and retention are the traditionally advertised benefits of email marketing. Automation software such as stayintouch makes keeping in touch with customers at every stage of the buyers’ journey simple and cost-effective. Yet, an often overlooked...
Email Marketing Strategy

Email Marketing Strategy

Email marketing is said to be one of the strongest marketing channels . And it can be, if backed by an effective email marketing strategy. Sometimes you run into email programs, where it is like: “What were they thinking?” This could be so much better! Your email...